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An investigation the impact of law price strategy promotion on consumer buying behaviour in the retail sector

 This research proposal is submitting as an MBA project and the topic is investigating the impacts of a low price strategy on customer buying behaviour towards retail products. It is selected the case study of the LIDL supermarket, London as the central study point. Through this introduction it is mentioned about the background of the study, rational of the study, research aim, research objectives, research scope, organisation profile and etc. Through the introduction it provides a brief idea about the whole research

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Published: 07 Nov 2018 Views: 0 Type: Research Proposal