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Customer Relationship Management

 

Customer relationship management, because of its nature, technological advancements, and its ability to attract and retain potential customers has received tremendous attention from the organizations. Customer relationship management when deployed effectively helps organization to focus directly on customer and succeed in customer-centric environment. The concept of customer relationship management (later referred as CRM) is not very old. It originated from the early 1990’s because of the emerging demands in the world (Ling and Yen, 2001; Xu et al., 2002). This research focuses on the impact of CRM solutions on the financial performance of an organization. In this regard financial services industry is considered for this research. Customer relationship management is mainly implemented in retail, airlines, and financial services industry. Reason for selecting financial services industry is because of continuous changes taken place in it. Companies need to focus on customer needs and their core competencies in order to deliver optimized products and services to the customers. Due to the increased competition companies working as one unit have split into various divisions in order to focus on customers and increase the value chain. Customers demand a variety of financial products; this originated the need of collaborating with the vendors of CRM. Most of the financial services organizations have implemented CRM but there are some left as well. Regardless of CRM implementation firms find it difficult to successfully achieve the targets. According to the The Economist, (2003); cite in Geib et al, (2006), despite of the CRM many organizations cannot determine whether the customer has got an additional account with its subsidiaries or not.

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Published: 06 Nov 2018 Views: 0 Type: Research Proposal

Employee Retention

 An Investigation of impacts of training and development programmes on employees retention in the hotel industry. A case study of NOVOTEL Hotels, London

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Published: 06 Nov 2018 Views: 0 Type: Research Proposal

Critically Review of the Factors that Influence Consumer Buying Behaviour using CRM Strategies in the Retail Supermarket

 The research study explores factors influence on consumer buying behavior of retail supermarket under the condition of CRM strategies. The case study organisation is Tesco, Harrow Branch, London. Consumer buying behaviour is volatile due to market uncertainties. Because consumer affordability of retail products is different due to their income, preference, age and etc. However, consumers attract to the value added retail products and services.  CRM strategies add specific value to the product or service that customer purchased. CRM strategies improve customer services offered in retail supermarkets. This improves the value of money on retail products. This research study helps to further analysis of this particular scenario whilst applying into a retail supermarket of Tesco, Harrow Branch in London.

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Published: 07 Nov 2018 Views: 0 Type: Research Proposal

How Vodafone use Customer Relationship Management (CRM) to build Brand image in UK

 Vodafone is a one of the most popular world leading telecommunication operators in the world. Now it’s presence in Europe, Africa, Middle East, Asia Pacific and United States. Vodafone is currently operating in more than 30 countries and partner of more than 40 networks.  Vodafone is currently going far beyond the mobile operator and tries fixed line and broadband services. And also Vodafone provides business solutions as well. This service enables sharing documents, access corporate applications from different locations and video conferencing. Vodafone is highly invested in joint ventures, investments to expand the business into new areas. The Vodafone is working for sustainability in key areas to promote low carbon society and economic development. Vodafone always tries to provide good living conditions through the best telecommunication services (www.vodafone.com). Therefore carrying out of research investigation to identify the customer relationship management to build brand image in the UK is important to the Vodafone future decisions.

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Published: 13 Nov 2018 Views: 0 Type: Research Proposal

Professional Development for Strategic Managers

 This assignment is based on the strategic management and leadership and it is discussed about the McDonalds. There are different types of skills such as personal skills and professional skills and as a manager it is required to have both types of skills to achieve personal goals and professional goals. From this assignment it is identifying the company strategic goals and the required personal and professional skills to achieve those strategic goals. Same time it is mentions the learning styles of those skills and evaluates the skills. It is mentioned personal development plan including budget reports, resources and time framework. It is important to evaluate the developments and the progress of the skills and it is able to use several methods to evaluate. There are several impacts from the self learning and it is affected for the strategic goals achieving. Therefore it is discussing all these areas based on the McDonalds case study and it is significant to get a clear idea about the skills of the individuals.

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Published: 13 Nov 2018 Views: 0 Type: Assignment

Organisational Behavior

 

 

This report discusses the organisational behaviour. The case study organisation is Tesco PLC which is a multinational retail company.  The first task is used to discuss management role, functions and activities of the company. Further this task considers Concepts, organisational culture and business performance of Tesco. The second task is used to discuss the individual contribution of employees, attitudes and behaviour. Further, task considers theories of perception and work behaviour and Attitude and problem of attitude change. Third task discusses motivational condition and contribution of Tesco to motivate employees of the company. Fourth task discuss about job satisfaction and morale with performance, frustration, alienation and stress. And the fifth task considers leadership styles of Tesco and its application on retail operations. 

 

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Published: 14 Nov 2018 Views: 0 Type: Report Writing

Managing Work in Context

 

 

Over the past decades and with the development of the industrial relations and human capital management initiatives those were taken place within business and organisational contexts the arguments on ‘’men’’ and ‘’women’’ and in general as the ‘’gender equality’’ or ‘’gender specification’’ has been vividly discussed and taken into consideration. The laws, regulations, procedures, workplace ethics and related code of conducts have been developed through and across the organisational legislations and with continual efforts it has been extended efforts on neutralising the barriers to men and women participation in jobs to be suitable to each other. The new job roles have been introduced to many such related job disciplines from simply executed jobs to complex job categories through ordinary moderate level occupation in order to match the employee or the gender satisfaction in general. However, on assessing the present industrial and business context across the global context the arguable and controversial concepts are still emerging and widely issues are prevailed in this regard, as to the occupations are not suitable for each other in a similar manner and the gender satisfaction by occupation is not claimed to a higher level. The assignment aim to develop on assessing same in an extended manner and primarily critically evaluating in respect of the given statement ‘’ “Despite increasing effort to lift barriers to men and women’s participation in jobs deemed to be suitable for the ‘other’, with the introduction of new job roles in each domain for example, gender stratification by occupation still persists as professions are frequently categorized by society as suitable for one gender or another.”, which has been extracted from McDowell, 2015.

 

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Published: 14 Nov 2018 Views: 0 Type: Report Writing

Total Quality Management

 

 

The assignment is covering the topic of benchmarking in a Business. In order to elaborate the topic further Tesco Plc taken as an example which is a reputed retail company in UK that has adopted benchmarking process in order to gain a lot of benefits . The benchmarking is the measuring of policies, products; strategies etc. of a Company and compare the standard measurements with competitors. In the first stage of the assignment advantages that can be gain through application of benchmarking procedure is discussed. There are different stages that companies can follow in the benchmarking process. Tesco can apply main 4 stages to develop an appropriate benchmarking process. The limitations arising in the whole benchmarking process also has discussed with the areas that limitations arise. There are so many effective strategies that the companies can apply in order to reduce the limitations in the Benchmarking process that will discuss in the last part in the assignment.

 

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Published: 14 Nov 2018 Views: 0 Type: Assignment

Leading Change

 

In the present business context, change management has been become the most important and fundamental part of the managing the organisations as the say of facing to the dynamic and complexive business context. The change is identified because there have some unexpected outcomes or negative outcomes or negative outcomes of the current process. The change has to be led due to that. Therefore the purpose of the leading change is identifying the solutions for the current issues in the organisation, how manage the current issues, how the change should be done, what points should be addressed through the change like all the aspects should be considered.

People needs the changes because of them are not willing to be stayed and gone with the current organisations system. Here with the crisis of the calamity bank and its management is requiring of change the organisational some practices according to address those crises as follows.

 

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Published: 14 Nov 2018 Views: 0 Type: Report Writing

Project Development and Implementation for Strategic Managers

 Companies undertake different projects to fulfil different needs and wants. In this case there are several factors that the companies should look into make it a successful project. Here in this report about project development and implementation for strategic managers according to the case of introduction of Wooden Tiles from Johnson Tiles Company. In stage one it has been described about the factors that should be considered in project selection, project specifications for the implementation and a project specification for the Wooden Tiles from Johnson Tiles Company. Under the stage two it has looked at preparing a project plan, identifying appropriate resources, the cost of those resources required, and time estimation for the project activities and strategies for the implementation of the project. And under stage three of this report, about implementation of the project according to the agreed specifications, development of suitable measures to monitor and evaluate the project and its outcomes and monitoring of the project implementation have described.  The outcomes in terms of the original project specifications, evaluation of the outcomes of the project and appropriate recommendations for the introduction of Wooden Tiles from Johnson Tiles Company is looking under stage four

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Published: 20 Nov 2018 Views: 0 Type: Research Project